If at first, the idea is not absurd, then there’ s no hope for it

(Albert Einstein)

Our idea is developing food products for custom-made brand concepts and strategic brand extensions.

Food trends is what we focus on. They reflect our attitudes towards life driven deep and lasting changes in culture and society.

Food plays an important role in modern lifestyles: food is not only fuel and nutrition. Through food we try to express our identities and beliefs and use it as a means of self-realisation and differentiation – “we are what we eat”.

Food products may emotionally enrich brand equity: they may deeply resonate with your customers on a level of indulgence.

Food for brands supports extending your brand positioning and will help you to grow your business.

A brand must be lived, loved… and savored.

Food for brands brings delectable brand concepts to life. We offers a 360° consultation: from strategy and concept development to implementation and marketing of the food products. Depending on your needs, we focus on individual stages or on the entire launch process, performance monitoring and further development if wished.

  • Analysis of relevant branch market data and trends,
    monitoring of competitors and parallel markets

  • Evaluation of strategic initial position

  • Development of strategic approaches and recommendations
    taking company position, values and goals into account

Market analysis & strategy

  • Development of a product line and determination of strategic
    positioning (consumer insights, benefits, target group)

  • Development of product ideas, including product
    specifications and definition of quality expectations

  • Product line design concept (packaging, quality and identity)

  • Creation of business plan and assessment of value creation

  • Optional support in market research

Product concepts & ideas

  • Definition of targeted supplier portfolios

  • Creation of product briefing and definition of quality parameters

  • Support in bid invitation and delineation of product declarations

  • Creation of packaging briefing and compliance with declarations of conformity

  • Coordination of product design and production

  • Consultation on logistic processes

Project management & implementation

  • Creation of marketing strategy (appearance: POS and online,
    advertising material, sales promotion measures)

  • Development of communication strategy
    (storytelling, texts, key visuals etc.)

Sell strategy & communication

Change begins with a change in perspective.

Haven’t thought of a food product line yet?
We would like to invite you to a simple mental game. Recognize the potential and feasibility of a powerful new idea!
food for brands makes unimagined perspectives for companies in various branches a reality.

Care & cosmetics

Lifestyle & entertainment

Furnishings

Luxury goods

Fashion

Travels

Hotel & gastronomy

With food for brands you will:

  • differentiate your brand strategically
  • allow your brand to be experienced in a newe way and expand its presence
  • remain competitive
  • extend your own competencies and transfer brand assets
  • trigger new purchasing impulses, increasing loyality of existing customers or winnig new target groups
  • discover new value sales potential and additional sales from cross-category-selling
  • increase POS frequency and customer engagement throught attractive shopping experiences

Inspirations

Tea

Tea 1 food for brands

Oil, vinegar & Co.

Spreads

Chocolate

Pastry

Coffee in a Cone

Blog for brands

Genuss mit "Herz und Stil" im ElbeCamp

Der naturnahe Campingplatz „ElbeCamp“ direkt am Elbstrand…

Die haben einen in der Waffel

Coffee to go und Alternativen zum Wegwerfbecher Die haben einen…

Tchibo Pop-up-Store introduces #CoffeeInACone to Germany

In unserem November-Blog hatten wir die spannende Frage gestellt:…

#CoffeeInACone

#CoffeeInACone – The world’s most instagrammable coffee…

Anuga 2017 - Köln

Die Anuga in Köln ist mit rund 160.000 Fachbesuchern und 7.400…

W.E.T. Cookies – food for brands out of Africa

    Das unverwechselbare Label „W.E.T.“…

Internorga 2017 - Hamburg

„Low carb and more cat“ auf der INTERNORGA 2017 Wenn nicht…

Genuss ist der neue Brand-Pop!

Auf jeden Fall eine Portion Köttbuller - und dazu vielleicht…

Trend Tag - Lübeck

Food, future, expectations - die zentralen Themen des 11. foodRegio…

Eine Perle aus Italien

  http://www.laperladitorino.it/ In Italien seit…

A look back and two steps forward.

Our Story

We have 15 years marketing experience in a large company, successfully launching products and managing projects. We have developed and implemented innovative food concepts, conceptualized, launched and marketed more than 200 high quality delectable products in more than 20 categories. Whether chocolate, tea, oil, salt, spreads or pastries, all in first class design, captivating quality and with a fitting brand message – we have established many synergetic bridges between non-food and food products. And we have learned, , these integrated worlds not only complement each other, they create together a wider emotional impact.

We have always been a well-oiled team but now we are even more: today we are food for brands. After five years of responsibility for strategic development of food concepts together, we founded food for brands. With many years of expertise, established competence and unstoppable passion, we make powerful brands even more of an experience today.

Our style

food for brands works dynamically, is goal-oriented, loves attention to detail and believes in a hands-on mentality. food for brands is very close to market trends and the needs of both consumers and companies.

food for brands unifies creativity, passion for food and a pronounced sense of zeitgeist.

food for brands has a network of professional partners in diverse fields (food industry, market research, packaging design, logistics, quality management). The know-how of these specialists supplements the competencies of the whole.

Catrin Bellmann

Ilaria Rinaldi

food for brands – learn from yesterday, live for today, change for tomorrow…

Contact

info@food-for-brands.com

food for brands
Contor Center
Katharinenstraße 30a
20457 Hamburg

Phone: +49 40 51 32 50 – 91 / -92

Website credits

food for brands

Katharinenstraße 30a
Contor Center
20457 Hamburg
Telefon: +49 (0) 40 51 32 50 – 91 / – 92

E-Mail: info@food-for-brands.com
Internet: www.food-for-brands.com

VAT: DE30/9136362
Publisher www.food-for-brands.com § 55 Abs. 2 RStV
Catrin Bellmann & Ilaria Rinaldi
Copywriting Corinna Gläbe corinna@glaebe.com
Webdesign Filippo Corretti www.filippocorretti.com

2016 food for brands GbR Catrin Bellmann & Ilaria Rinaldi

Privacy

1) General

Your personal data (e.g. title, name, house address, e-mail address, phone number, bank details, credit card number) are processed by us only in accordance with the provisions of German data privacy laws. The following provisions describe the type, scope and purpose of collecting, processing and utilizing personal data. This data privacy policy applies only to our web pages. If links on our pages route you to other pages, please inquire there about how your data are handled in such cases.

2) Inventory data

(1) Your personal data, insofar as these are necessary for this contractual relationship (inventory data) in terms of its establishment, organization of content and modifications, are used exclusively for fulfilling the contract. For goods to be delivered, for instance, your name and address must be relayed to the supplier of the goods.
(2) Without your explicit consent or a legal basis, your personal data are not passed on to third parties outside the scope of fulfilling this contract. After completion of the contract, your data are blocked against further use. After expiry of deadlines as per tax-related and commercial regulations, these data are deleted unless you have expressly consented to their further use.

3) Web analysis with Google Analytics

This website uses Google Analytics, a web analysis service of Google Inc. (Google). Google Analytics uses cookies, i.e. text files stored on your computer to enable analysis of website usage by you. Information generated by the cookie about your use of this website is usually transmitted to a Google server in the United States and stored there. In case of activated IP anonymization on this website, however, your IP address is previously truncated by Google within member states of the European Union or in other states which are party to the agreement on the European Economic Area. Only in exceptional cases is a full IP address transmitted to a Google server in the United States and truncated there. On behalf this website’s owner, Google will use this information to evaluate your use of the website, compile reports about website activities, and provide the website’s operator with further services related to website and Internet usage. The IP address sent from your browser as part of Google Analytics is not merged with other data by Google. You can prevent storage of cookies by appropriately setting your browser software; in this case, however, please note that you might not be able to fully use all functions offered by this website. In addition, you can prevent data generated by the cookie and relating to your use of the website (including your IP address) from being collected and processed by Google, by downloading and installing a browser plug-in from the following link: http://tools.google.com/dlpage/gaoptout?hl=en

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